Design is most powerful when it helps people make decisions.

Strategy + Craft

After stepping away from her full-time role to raise her son, Lauren continued working creatively through freelance design, photography, and personal projects. Later, she returned to school to pursue a master’s degree in strategic communications — expanding her understanding of brand strategy, messaging, and audience insight.

Today she combines that strategic perspective with my background in graphic design to create work that is both thoughtful and effective.

She is especially energized by the early stages of a project—digging into research, uncovering insights, and turning those discoveries into visual ideas that resonate with the right audience.

A Life Chapter That Changed Everything

In 2017 her husband was diagnosed with multiple myeloma. During his three-year battle with cancer, she became his full-time caregiver while raising their young son.

After his passing in 2020, she rebuilt life as a widow and single parent. That experience reshaped how she sees the world—and how she approaches creative work.

It strengthened her resilience, sharpened her empathy, and reinforced something she always believed: the work we create matters because the people we create it for matter.

What I'm Doing Now

Today she is excited to return to full-time creative work where she can combine strategy, storytelling, and design to build meaningful brand experiences.

When she’s not designing, you’ll probably find her:

• Crocheting new garment patterns

• Photographing everyday moments

• Digitally painting on my iPad

• Spending time with my fiancé, our blended family and two very enthusiastic dogs in the Syracuse area.

Let’s Build Something Great

Lauren is always drawn to teams that value thoughtful strategy, strong design, and a little curiosity along the way. If that sounds like your kind of creative environment, I’d love to connect.