The Task: 

Develop and construct a power lab for Duracell with the aim of showcasing cutting-edge research and insights within the battery category, intended for sharing with Duracell's retail partners.

My Role:

My duties encompassed managing all graphic aspects of the lab, from conceptualization through final production of the graphics for the battery displays. Additionally, I formatted PowerPoint presentations for the large wall screens in the lobby area and workspaces.

The Process:  

I partnered with our Creative Director and 3D Designer to develop the initial structural design. Utilizing Duracell’s brand standards as a reference, I crafted the graphics. Additionally, I supervised the production artwork and provided direction to production staff and freelancers as required.

The Outcome:

The Power Lab proved to be a significant success, generating considerable excitement within both Duracell and Procter & Gamble. Following its completion, I had the privilege of traveling to Cincinnati, OH to photograph the lab.