The Task:
Transform the Walmart Oral Care Aisle using insights gleaned from focus group research. Standout phrases like “Give Yourself that Dentist-Clean Feeling Every Day" and "Brushing is Not Enough” emerged as top choices among participants. Collaborating with Listerine, our team devised a three-step regimen, "Brush, Floss, Rinse," as a cornerstone strategy for revitalizing the dental aisle.

My Role: 

My role as the graphic designer for this project involved overseeing all print components, from design conception to production management.

The Process:

I worked closely with our creative director and 3D designer to conceptualize the initial structural design. Facing challenges in finding imagery that matched our size specifications, I took matters into my own hands by photographing specific toothbrushes and capturing images of Listerine pouring into a glass to tailor them to fit our signage and information panels in the aisle. Following final approval, I proceeded with preparing the mechanical files, ensuring the graphics were sized correctly in coordination with the fabrication team. Upon the completion of the final prototype, I photographed the assembled set for inclusion in our final presentation deck.

The Outcome:

Johnson & Johnson and 10 Red presented the revamped Walmart Oral Care Aisle to the Walmart retail team. The research and insights gleaned from this project also contributed to informing oral care initiatives with J&J's other retail partners.